The Hidden Benefits of Fleet Tracking: Increasing Driver Accountability and Reducing Insurance Costs

Company managers are in the unique position of recognizing that your employees are both important assets and potential liabilities. This is especially true when your company's vehicles are used regularly and frequently. Vehicle use can be a variable that affects consistent results from employee to employee, so GPS tracking is considered an essential tool for helping fleet managers monitor usage and create consistency. 

How GPS Tracking Can Help

At its most basic function, fleet tracking allows you to monitor the specifics of where and when your employees are in motion. Real-time GPS tracking provides immediate data regarding location, speed, movement, the direction of travel, stops, history of travel, and sometimes more, making it simple for fleet managers to pinpoint specifics if questions arise. For example, if a driver is claiming a certain number of miles were traveled, a fleet tracking system can eliminate the doubt and verify whether the mileage claim is accurate. If vehicles are available to employees on nights, weekends, and days off, GPS trackers can be used to identify whether vehicles are being used during these times, and to what extent. 

Keep in mind that location and use verification is far from the only benefit of GPS tracking. It can also work to cut costs, increase productivity, improve efficiency, and so much more.

Improve Employee Safety and Decrease Liability

Accidents happen all the time, but many of them are not reported publicly unless they are high profile or cause extensive damage. Fleet managers hear about these incidents and are immediately looking for ways to avoid facing such challenges within their own teams. The impact of serious incidents involving company drivers and vehicles can affect companies in dramatic ways, financially as well as in the eyes of the public. 

Even on a smaller scale, unsafe driving can affect both mechanical and personal costs within a business as it can reduce the lifespan of a vehicle, as well as open a company up to serious liability if drivers are found to be negligent. Civil lawsuits can be the result of driver actions that cause injury, property damage, or loss of life, and the reality is that most smaller companies can't afford the payouts. Fleet tracking comes into play here as these tools allow users to identify and correct unsafe driving behaviors before they lead to serious damages. Most trackers are able to report driving behaviors like acceleration and braking, as well as the length of time a driver has been on the road. 

Cutting Costs

GPS tracking can help companies in so many ways, some of which include: 

  • Monitoring fuel consumption 
  • Determining driving miles per gallon of gasoline used
  • Identifying harsh acceleration and braking 

This data can help reveal inefficient drivers in a fleet by showing which drivers are costing more money day-to-day or creating liabilities for the company. When liabilities are identified and addressed, sometimes cost savings can also be reaped in the form of insurance discounts. Some insurance companies offer benefits to fleets that can provide data showing how safely their drivers perform. 

Standardizing Productivity to Improve Customer Service 

Fleet tracking allows managers to raise standards within their company to maximize productivity across the board. Because fleet tracking increases each driver's accountability across the board, it makes them more likely to perform well. 

Customer service can also be improved through GPS tracking. Managers can use the data to report delivery and service updates to customers, monitor data such as how long a worker remains at each customer's stop, dispatch the driver nearest to a customer in need, etc. Having this information immediately available can translate to quicker customer service, which is nearly always preferred by customers. 

Even a small fleet of vehicles can see benefits from using GPS tracking. Not only is a manager able to monitor assets, it's also possible to ensure products and services are being processed with efficiency. This translates to savings in terms of both time and money. 

Interested in learning more about how you can implement this kind of cost-savings into your business? We invite you to contact our team for more information.